SA Artistes Who Are Officially On Def Jam Africa
SA Artistes Who Are Officially On Def Jam Africa: Def Jam is a globally recognized brand that creates opportunities for young African rappers to be internationally recognized. They are known for been able to mark talented artistes and helping them to reach their full potential.
Recently, Universal Music Group (UMG) announced the launch of Def Jam Africa which is a new division in Def Jam Record Label.
The label will be based in Johannesburg, South Africa and Lagos, Nigeria, making it easier to identify and sign artist talent from across the entire continent. It will be supported by dedicated A&R, marketing, creative and digital teams from the UMG teams in both Nigeria and South Africa and will report to Sipho Dlamini, MD, Universal Music Sub-Saharan Africa & South Africa.
Interim Chairman & CEO of Def Jam Recordings, Jeff Harleston said, “Def Jam is a globally recognized brand, synonymous with excellence in hip-hop, and we enthusiastically welcome the launch of Def Jam Africa as an opportunity for audiences worldwide to discover the incredibly talented hip-hop artists emerging from across the continent.”
The label has already signed some talented big shots in Africa which includes Larry Gaaga and Vector from Nigeria. Other South Africa artistes signed to the records are:
1. Cassper Nyovest.
4. Nasty C.
5. Nadia Nakai.
7. Ricky Tyler.